The increase in the population and growing demands of smartphones, laptops and tablets and other electronic devices has given hope to the future of digital marketing. It is not only the future but need of today, digital marketing opportunities are booming in India currently. The internet users have reached around 463 millions and India has become 3rd largest internet population which is bound to increase 3 times more in coming years.
Digital marketing will move towards content centric approach, which means businesses following “Content marketing” will stay relevant. Podcasts and guide marketing will rule, more efficient reach and accessibility for local business through location based marketing, Health sector will be hugely benefited from DM, since this particular sector is still on the verge of using full advantages of digital marketing and social media.
Today, every organisation in the world is looking for new innovations, solutions and applications to promote their products and services on digital sphere, digital marketing is boon to such businesses.
Some of the key reasons why digital marketing would be the future are as follows:
- Increase outburst in video Ads.
- Increase in the number of applications (Apps) creation.
- Increase in the mobile dominance over traditional desktops.
- Virtual reality emerges.
- Digital marketing will be a fantastic merge of ideas, technologies and data analytics.
Considering all of the above reasons, and many other aspects, Digital marketing would be considered as future of marketing.
Happy Digital Marketing!!