LEARNING DIGITAL MARKETING FOR BEGINNERS
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Digital marketing’s development since the 1990s and 2000s has changed the way brands and businesses use technology for marketing. As digital platforms are increasingly incorporated into marketing plans and everyday life, and as people use digital devices instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient.
When using social media marketing, firms can allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc.), also known as “earned media,” rather than use marketer-prepared advertising copy. As of 2016 there has been a shift from regular companies being the predominant users of social media marketing, now a range of not-for-profit organizations and government organizations are engaging in social media marketing as well.
Digital marketing is termed as an approach, a strategy, a branding or marketing exercise using digital channels. Digital Marketing training for professionals and graduates by EduPristine will not only help you understand the different aspects of digital marketing but will also give you practical experience and certification.
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